V Vitamins: Scaling a Women’s Wellness Brand to $2M+ in Revenue

Overview

Client: V Vitamins

Industry: Women’s Wellness/Intimate Health

Impact: $2M+ in 24 months

Primary Channels: Organic Social, Email Funnels, Digital Products

The Challenge

V Vitamins was one of the most demanding and rewarding growth roles we’ve ever taken on.

We had to navigate the complexity of marketing vaginal suppositories in a way that was both authentic and respectful. The challenge wasn’t just visibility, it was earning trust in a sensitive, underserved market.

This wasn’t a space for gimmicks. It demanded real storytelling, emotional intelligence, and relentless customer-first thinking.

Our Approach

1. Storytelling That Spoke to Pain Points

We led with vulnerability and truth. By amplifying the founder’s personal journey — her health challenges, emotional lows, and real transformation — we created content that resonated deeply.

We made space for taboo topics, encouraged community conversation, and built a brand voice rooted in empathy, not hype.

A single founder story post on Instagram drove over 10,000 profile visits in 48 hours and significantly boosted conversions.

2. Testimonial-Led Growth

Word-of-mouth was critical. Instead of forcing overly polished branding, we leaned into DMs, product reviews, and voice-note testimonials from real women.

These authentic snippets became organic posts that fueled a loop of trust → purchase → share → repeat.

3. Free Digital Products = High-Converting Funnels

We launched free, zero-cost digital products (simple but beautifully designed in Canva) as opt-in incentives, guides on vaginal care, detox routines, cycle syncing, and more.

The effect was immediate:

• Email list grew exponentially

• Leads came in warm, educated, and ready to buy

• Many customers converted within the first 3-email touchpoints

4. Email Marketing = Consistent Revenue Engine

We didn’t just build an email list, we turned it into a powerful revenue stream.

Through strategic flows (welcome, education, upsell, post-purchase, and win-back), we turned subscribers into loyal customers.

This channel alone drove over $25,000/month in revenue.
That’s without paid boosts just value-based content, optimized offers, and behavior-triggered flows.