Mochi Label: From Revenue Roadblocks to $600k+ in 12 Months

Overview

Client: Mochi Label


Industry: Influencer Marketing & Talent Management


Impact: From stagnant to $600,000+ in annual revenue


Focus Areas: Offer Clarity, Funnel Optimization, Revenue Strategy, Sales Enablement, Systems

The Challenge

Mochi Label had the talent, the audience, and the network but revenue growth was flatlining.

Despite managing a roster of quality influencers and producing strong campaign results, the agency lacked clear positioning, scalable offers, and predictable revenue systems. They were operating off referrals and one-off deals with no growth engine in place.

The Solution

1. Offer Restructuring for Scalability

We took a hard look at their service model and streamlined it. The new structure included:

* Tiered service packages

* Clear deliverables and pricing

* Retainers and recurring revenue options
This made it easier to close deals, upsell, and maintain predictable cash flow.

2. Built a Revenue-Focused Funnel

We created a basic but powerful funnel:

* Lead magnets tailored to brands looking for influencer partnerships

* A structured email flow that educated and pitched

* Optimized landing pages that highlighted case studies and talent success

3. Revamped Positioning & Sales Materials

We repositioned Mochi Label not just as an influencer agency, but as a growth partner for brands.
This change in language and presentation gave the team more leverage during sales conversations.

4. Operational Systems & Tools

We introduced streamlined tools and automations to reduce friction in:

* Client onboarding

* Influencer communication

* Proposal creation and invoicing

Less time spent on admin = more time focused on growth