Scaling a Novel PPC Brand to over $50,000/mo
Overview
Client: Nexy Media
Industry: Pay Per Click
Role: Creative Strategists
Revenue Milestone: $50,000
Primary Channels: Snapchat, Tiktok, Instagram & Meta
Nexy Media (a Google Partner) tasked us with generating high-performing ad traffic to select websites.
It was a demanding brief—but exactly the kind of challenge our creative strategy team thrives on.
In the crowded and compliance-heavy PPC space, success demands more than visibility—it requires trust. Especially when navigating sensitive, underserved markets where audiences are skeptical and regulation is tight.
Our Role: Creative Strategy & Scalable Performance Content
We led the creative strategy, producing over 25+ short-form video ads per day, each tailored to platform-specific algorithms and audience behavior. Our team didn’t just make content—we engineered it for performance.
Our Approach
1. Deep Market & Audience Research
Before crafting a single creative, we immersed ourselves in the PPC niche to understand:
The sensitivity and skepticism of audiences in this space.
The psychological nuances of different platforms (e.g., TikTok’s high-speed Gen Z vs. Meta’s more info-driven users).
What competitors were doing—and more importantly, what they weren’t.
This informed every decision across tone, creative angle, and campaign structure.
2. High-Volume, High-Precision Content Production
We delivered 25+ performance-focused video ads daily, built around:
Angle diversity – Testing urgency, trust, curiosity, simplicity.
Platform-first formatting – Native, trend-driven TikTok videos vs. polished Instagram Reels.
Story-first scripting – Emotional resonance and relatability took priority over direct selling.
Strong performance architecture – Every video opened with a thumb-stopping hook, aligned with brand voice, and closed with a compelling CTA.
3. Cross-Channel Syncing & Compliance
Every channel has its rules, pacing, and audience expectations. We ensured:
Creatives remained compliant while still compelling.
Narratives were repackaged for platform-specific appeal.
Messaging kept a unified brand voice, but flexed to fit channel demographics.
This cross-platform alignment allowed us to scale efficiently without creative fatigue.
4. Iterative Testing & Optimization
Our creatives weren’t static. Using real-time data, we:
A/B tested hooks, CTAs, captions, and thumbnails aggressively.
Identified high-performing angles quickly and doubled down.
Maintained a tight feedback loop with media buyers to drive towards ROAS goals.
The goal was never just volume—it was sustainable, scalable quality.
5. Empathy-Driven Messaging in a Skeptical Market
In a vertical where overpromising is rampant, we built trust by:
Leading with transparent messaging.
Using UGC-style testimonials and social proof.
Speaking to real user pain points with emotional intelligence and visual storytelling.
This human-first approach allowed us to cut through the noise and build credibility that actually converted.
The Outcome
Our holistic creative system helped push Nexy Media past $50,000/month in ad-driven revenue.
We didn’t just drive clicks—we built long-term brand trust in a space where skepticism is the default.
